About Us
About Strong & Brave
- Strong & Brave is not just a brand—it's a movement that empowers women to reach their highest potential through performance fashion.
Our Vision: Our vision is to lead the performance fashion category by setting new standards in innovation and empowerment. We aspire to become a leading brand globally, redefining fashion with functionality.
Our Mission: At Strong & Brave, our mission is to empower women across generations to live without limits. We aim to provide functional and comfortable clothing that prepares women for any occasion, instilling them with the confidence to conquer challenges.
As a proud member of the Genus Apparels family, we're dedicated to crafting clothing that empowers you to conquer every challenge. Explore our collection of stylish yet functional designs, and experience the difference of fashion that performs. Be Strong. Be Brave.
Our Inspiration
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The Strong & Brave logo is more than just a symbol; it embodies the deep-rooted inspiration drawn from the mythological character, Kinnara. In Hindu and Buddhist traditions, Kinnaras are revered for their grace, elegance, and unwavering strength. It is also believed that Kinnaras look after their people during difficult times.
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This symbolism embodies our brand's essence of beauty, resilience, and courage, mirroring the majestic Kinnara and infusing our brand with these timeless qualities.
- Join us on this inspired journey, and discover fashion that performs at Strong & Brave.
Factory to Brand
Genus Apparels: Our Parent Company
Genus Apparels, a renowned pioneer in the Indian garment manufacturing industry, backs Strong & Brave.
(The below pointers can also be made as an infographic)
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Founded in 2005, Genus Apparels is a leading and trusted high-fashion clothing manufacturer in India.
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For over 17 years, we've specialized in producing and exporting a wide variety of knitted garments to clients globally, including the US, UK, Australia, Germany, and Dubai.
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Our dedication to quality and customer satisfaction has established us as a key player in the international market.
Manufacturing Excellence
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At Genus Apparels, we are committed to designing, developing, and manufacturing state-of-the-art garments driven by innovative technology, design, and dedication. Our production capabilities allow us to produce around 150,000 knitted garments per month.
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Our team of 400+ experts excels in every aspect of knit garment production, offering comprehensive value-added services.
- Our ethos embodies ethical vigilance, social compliance, outstanding competence, and a strong customer focus, ensuring we exceed expectations as a trusted manufacturing partner.
Odour-Free Garments
Introducing Odor-Free Garments
Our clothing uses top Swiss technology for all-day freshness and odour control, so you feel and smell clean.
What is Odor-Free?
Our fabrics, infused with advanced Swiss technology, guarantee all-day freshness by blocking and eliminating odours, ensuring you stay clean and confident in any situation.